Question 1

What Marketing Services Do You Offer?

Accepted Answer

I offer full-scale digital marketing services:
 • Website Design (Wordpress, Wix, Weebly, etc.)
 • Website Re-Design 
 • Conversion Optimization
 • Landing Page Design
 • Google PPC Ads, Local Service Ads
 • Google Business Profile Optimization
 • Facebook Ads
 • Instagram Ads
 • Programmatic Ads
 • Social Media Management
 • Content Creation
 • Email Campaigns / Workflows 
 • Newsletter Content
 • Blogs
 • Graphic Design
 • Marketing Strategy 
 • Vision, Mission, and Strategy Development
 • Leadership Training
 • Digital Discipleship Development

Question 2

Do You Work With Churches or Christian Organizations?

Accepted Answer

I work with both. My passion is making an impact for the kingdom, but my experience and skill set give me the capability of working with for-profit organizations, Christian non-profit organizations, or Churches.

Question 3

Will You Train A Member Of Our Church?

Accepted Answer

Yes!

I understand the constraints of Church budgets and the importance of having boots on the ground to better serve your congregation or organization.

While it may be a higher up-front cost, the long-term goal of the Church is to equip saints to make disciples. I can guide your preferred member or representative to:
 • Update Your Website
 • Design Graphics through Canva
 • Map out a marketing strategy 
 • Run Successful Facebook and Instagram Ads
 • Optimize and Update Your Google Business Profile 
 • Streamline SEO + Keyword Research for SERP results
 • Run successful Google PPC Ads
 • Create Email Workflows and Campaigns

As long as they are willing and have the time, I can train your Church Member(s)!

Question 4

Do You Work With For-Profit Businesses?

Accepted Answer

Yes.

While my education and early career background is in ministry, I began practicing digital marketing in for-profit business. Goals were established, accountability was exercised, and incentives were offered.

My small business to large corporate background helped lay a foundation for being exceptionally lean in spending, calculated in strategy, and efficient in execution.

Question 5

Does heyRICK Offer Organic Social?

Accepted Answer

Yes.

I offered various bundles with marketing services or strictly organic social. If you’re looking for community management or content creation, please get in touch through the contact form.

Question 6

What About Facebook and Instagram Ads?

Accepted Answer

Let’s be honest, anyone can run an ad on social media with a boosted post, but a boosted post is a FAR stretch from adversing on Social.

These social apps make it too easy to spend money on their platforms. In almost every case, you’re spending a lot more money than you need to.

I've managed millions of dollars in social ads, so I can help you get the most bang for you buck. By using growth.

I'll create the campaign through Meta, A/B Test imagery, audiences, and ad copy, and achieve a low Cost-Per-Lead (or CPM, CLICK) and high Click-Through-Rate (CTR), and lower Cost-Per-Click (CPC).

Question 7

What Makes heyRICK Marketing Different?

Accepted Answer

I'm  proud to be a Christian, which provides the framework for a moral and high work ethic approach.
 
But I also have experiential knowledge. It's the kind of knowledge if applied, becomes wisdom. I've worked with 40+ brands, managed millions of dollars in ads, delivered thousands of reports, made hundreds of optimizations, and built websites that convert.

But more importantly than that... 
I have 15+ years of Christian Ministry experience.

I know what most Churches and Christian organizations are seeking. I know the paths to reach the end goal. I know Church called and ministry pressure. 
 
I also have a ministry mindset for Discipleship, so  I'm the only marketing professional willing to train myself out of a job.

Most marketing agencies are seeking to create long-term relationships that result in recurring revenue for their business. Don't get me wrong, I'm interested in that too, but I see the picture through a kingdom lens...

Equipping Saints to Make Disciples.

This means, if you're willing, I can train a member of your congregation or organization to do exactly what I do... so you can carry out your mission of discipleship.

Question 8

How Can I Make My Church More Visible?

Accepted Answer

Here are a few quick ways you can make your Church or Christian Organization more visible to your local community:

1. Create or Update Your Google Business Profile - Make sure the address, website, and contact information are correct. Post pictures of your Church community, events, services, and classes on the profile. Provide regular updates and, most importantly, ask all your members to go on Google and leave 5-star reviews! 
2. Post Regularly on Social Media - this organic approach to marketing is important. In the secular world, Marketing is about staying top of mind so that when people are ready to buy, they choose your product. It's the same principle with the Church. If God is in control (He is), and we are out of control (we are), we can't force people to visit church. However, we can stay top of mind so that when they are ready, they choose your location church. 
3. Create a website that converts - Make sure your website reflects your people and your place... not a bunch of fancy designs and color schemes. Your website is the front door of your church. People are seeking truth, community, connection, and how to make an impact on themselves, their families, and others. Provide parents an easy way to check in online so they're not stuck at the check-in station. Provide a visual map of where to park, where to take their kids, bathroom locations, starting times, and contact information. 
4. Run Event-Specific Facebook and Instagram ads - Have a summer bash coming up? Special Easter or Christmas Service? Spend $150-$500 to run local Facebook/IG ads to promote your local service. Use a value offer like a free ticket or give-a-way to incentivize early bird registration. Keep track of their emails and send a follow-up email inviting them back. It's simple. It works. 
5. Write Weekly Blogs and Post them online - Take your sermon notes and convert them into a blog to post on your website and on social media. Make it relatable, readable, and end your blog with a call-to-action (CTA).

Question 9

Do You Offer Anything FREE to help me get started?

Accepted Answer

Yes! Check out my Christian Marketing Church Resources on my FREEBIES page. Click Here To Get Free Church Marketing Resources.

Question 10

Why Would A Church Use Marketing To Achieve It's Goals?

Accepted Answer

A church might use marketing to achieve its goals by amplifying its mission to spread the gospel and serve its community, aligning with biblical mandates like Matthew 28:19–20 (“Go therefore and make disciples of all nations”).

Marketing helps reach new members, especially in a digital age where 87% of adults seek spiritual connections, using tools like social media and websites to invite seekers.

It fosters engagement by promoting events and ministries, strengthening community bonds as encouraged in Acts 2:42–47. Financially, it supports fundraising for outreach, ensuring resources align with stewardship (Matthew 25:14–30).

Marketing builds trust through transparent communication (2 Corinthians 4:2), showcasing testimonies to inspire faith (Mark 5:19). It also adapts to cultural shifts, keeping the church relevant, and maximizes impact by efficiently allocating resources.

Question 11

Do Churches and Christian Organizations Need Marketing?

Accepted Answer

Yes! Christian Churches or Christian Organizations need to leverage digital marketing for several reasons. Looking back on my tenure in ministry, leveraging digital media should have been a priority.

The best time to start is NOW.

• Use Facebook and Instagram Ads to drive new visitors to your website to attend Sunday Church
 • Capitalize on Paid Search Ads to stay at the top of SERP Results (Search Engine Page Results) for local seekers looking for a Church
 • Invest in Long-term SEO to serve your community with educational, inspirational, and encouraging content to help them enter a relationship with Christ. 
 • Structure your website to help families pre-register their children for church, cultivating not only a seamless check-in but also a lead generation opportunity through email nurturing.

These are a few examples, but marketing is essential for Churches and Christian Organizations to fulfill their mission.

Here are some key reasons: 
 • Spreading the Gospel: The Bible mandates sharing the Good News, as seen in the Great Commission (Matthew 28:19–20, “Go therefore and make disciples of all nations”) and Mark 16:15 (“Go into all the world and proclaim the gospel”). Marketing, through tools like social media, websites, and blogs, enables churches to reach those who may not otherwise hear about Jesus or be invited to church. 
 • Attracting New Members: With 87% of U.S. adults believing in God or a universal spirit, there’s a significant audience seeking faith connections. Marketing helps churches attract these individuals by raising awareness about services, events, and programs like children’s ministries. Without marketing, new churches or ministries often go unnoticed compared to secular businesses.
 • Engaging Existing Members: Marketing keeps congregations informed and engaged, promoting events and fostering community. Research highlights that marketing supports a thriving membership, enabling churches to accomplish their goals and spread their message further.
 • Supporting Operations: Christian organizations, especially non-profits, rely on marketing to raise funds, recruit volunteers, and promote their work. Research notes that Christian organizations can use more direct marketing due to their business-like structure, provided it’s done with integrity.
 • Adapting to Modern Contexts: In today’s digital world, people often search for churches online. A strong digital presence is crucial for reaching spiritually curious individuals, making marketing indispensable.

Question 12

Why Is Marketing Important For The Church?

Accepted Answer

Ultimately, as a leader, you're creating a series of steps for your audience to walk through to lead them to their salvation and long-term relationship with Christ (i.e., Marketing Funnel).

Marketing is vital for churches to fulfill their mission and connect with communities.

Here are ten reasons why it matters:
 • Spreads the gospel, aligning with Matthew 28:19–20’s Great Commission to reach all nations.
 • Attracts new members by raising awareness, especially in a digital world where 87% of adults seek spiritual connections.
 • Engages existing members through event promotion, fostering community.
 • Supports fundraising efforts for ministries and outreach.
 • Builds a strong online presence, making churches accessible to seekers.
 • Enhances communication with clear, honest messaging, reflecting Proverbs 11:1’s call for integrity.
 • Showcases testimonies, inspiring others as seen in Mark 5:19.
 • Adapts to modern trends, ensuring relevance.
 • Fosters trust through transparent practices, per 2 Corinthians 4:2.
 • Maximizes resources wisely, honoring stewardship (Matthew 25:14–30).

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