How To Triple Your Fall Church Event Attenadance

A Marketing Strategy For Increasing Visitors To Your Fall Church Event

It's summer time, and that means your fall event should ALREADY be set in motion. If you're still planning out your fall church event, I have a ROBUST SOP and Google Project Sheet Tracker to download for free on the RESOURCES page.

Here's a rough outline what I did to skyrocket our attendance:

SOCIAL MEDIA

Create 6 Church Social Post Through Canva.

Schedule Your posts no less than 8 weeks out from the event with a link in the captions pre-register (make sure to collection first name, last name, email). Make sure you stagger your posts and highlight a different aspect of the event.

1. 6 Weeks Out - Full Scope Event

2. 5 Weeks Out - Tractor Rides

3. 4 Weeks Out - Bonfire

4. 3 Weeks Out - Inflatables

5. 2 Weeks Out - Traveling Zoo

6. 1 Day Out - Full Scope Event

VENDORS

Reach Out To the Following Vendors to make it fun:

1. Two Food Trucks

2. Three Inflatables (will need separate circuit breaker or generator)

3. A Local Cosplay (Star Wars Or Something Fun)

4. BONUS: Traveling Zoo with Farm Animals (ponies, goats, bunnies, etc.)

VOLUNTEERS

Onboard Volunteers As Fast As Possible

1. Drink Station

2. Snack Station

3. Bonfire Station + S'mores

4. Tractor Ride Station

5. Face Painting Station

6. Pumpkin Carving Station + Lay out pumpkins in the field or on a table

7. Parking

8. Security

9. Bathrooms x Indoor Facility

10. Music Station

11. Game Station (Aim for 5 yard games)

12. Greeting Team

13. Fall Photo Booth

EMAIL SERIES

Create an Email Welcome Series For Those That Pre-register

1. Set up an auto-confirmation email as soon as they register with a link to add it to their calendar (Android & Apple)

2. Drop them into a "Church Welcome Series"

   1. 2 Weeks Before Event - Reminder 1

   2. 1 Week Before Event - Reminder 2

   3. Day Before Event - Reminder 3

   4. Day After Event - Survey and and ask for a Review on Your Google Business Profile!!!

   5. 3-18 Days Post Event - Church Welcome Series

FACEBOOK AND INSTAGRAM ADS

Boost Your Church Social Post

1. Boost A Social on Facebook and Instagram Post 4-5 weeks out from the event. Budget for $200-$300.

2. ENSURE You Geo-Target your surrounding Community.

3. Make Sure They Know It's a Free Event.

   
   

I led Church events for many years and clear communication through SOPs, onboarding volunteers, and promoting them through church marketing is critical for success.

I wrote everything down in a detailed SOP which you can access on the resources page.

RESOURCES

Happy Planning!

Need Help With Marketing Events? Contact Me

The planning, preparing, and onboarding volunteers is a big task. If you need to delegate social media organic posts and paid social, let me know how I can help.

email rick@heyrick.co